About Sandip
Dr. Sandip Sane is an accomplished Professor and Director with over 25 years of experience leading management institutes. He specializes in administration, academic excellence, and industry collaboration, with a focus on integrating AI into educational processes. Dr. Sane has consistently driven innovation in curriculum design and built strong industry partnerships, enhancing both student outcomes and institutional reputation. He's dedicated to transforming educational environments into future-ready learning ecosystems.
Services Offered
Feasibility Study
Comprehensive assessment of the practicality, risks, and potential outcomes of a proposed project, idea, or product.
Research
Gain insights and make informed decisions with our expert research services. We offer in-depth market research, data analysis, and academic studies to support your strategic goals. Whether you're exploring trends, evaluating competitors, or understanding customer needs, we provide the knowledge you need to move forward.
Data & AI
Harness the power of data and artificial intelligence to solve complex problems and enhance decision-making. Our data-driven solutions include predictive analytics, machine learning, and AI development to help you unlock new opportunities, optimize operations, and gain a competitive edge.
Market Research
Study of market trends, customer preferences, competitive landscape, and demand to inform business strategy and product development.
Big Data Analytics
Analysis of large-scale datasets using distributed computing tools to uncover trends, correlations, and real-time insights.
Expertise
check_circle Entrepreneurship
check_circle Management
check_circle Branding
check_circle Artificial Intelligence
check_circle Insurance
check_circle Marketing Analytics
check_circle Business Analytics
check_circle Machine Learning
check_circle Big Data Analytics
check_circle International Business
Professional Summary
With an extensive career in academia and business leadership, the individual currently holds the position of Professor and Director at ASM's Institute of Business Management and Research, Pune, where he drives strategic vision and enhances academic-industry collaborations. Previously, his directorial tenure at Dr. DY Patil B School highlighted his notable achievements in establishing an Entrepreneurship Cell and forging significant international partnerships. At the Saibalaji Group of Institutes, he was instrumental in strategic planning and enhancing corporate alliances, contributing to the institutes' recognition among India's top B-schools. Alongside his directorial roles, he remains engaged in doctoral guidance at Swiss School of Management and thesis supervision at Liverpool John Moores University, bolstering his reputation in academic mentorship.
Work History
Guide for Thesis
Liverpool John Moores University, UK
2025
- Working as Guide for the Thesis for Liverpool John Moores University, UK, through Upgrad.
Guide for Doctoral Program
Swiss School of Management, Madrid
2025
- Working as guide for the Doctoral Program of Swiss School of Management, Madrid (via Jaro Education) and currently guiding 3 students from Swiss School of Management for their Doctoral Thesis.
Reviewer for Journal
International Journal of Marketing Studies
2025
- Worked as Reviewer for the Journal 'International Journal of Marketing Studies', Website: http://ijms.ccsenet.org.
Reviewer for Journal
International Journal of Economics and Finance, Canadian Center of Science and Education
2025
- Worked as Reviewer for the Journal 'International Journal of Economics and Finance' Canadian Center of Science and Education, URL: http://www.ijef.ccsenet.org.
Feasibility Project Leader
MindLance Technologies Ltd, Bangalore
2025
- A feasibility Project is underway for MindLance Technologies Ltd, to check if the company can provide services and solutions using Machine Learning and Medical technology.
Professor, Director
ASM’s Institute of Business Management and Research, Pune
2019 - Present
- As Director, spearhead strategic leadership, ensuring curriculum relevance, academic rigor, and alignment with institutional vision. Drive innovation in curriculum design, interdisciplinary programs, and technology-enabled pedagogy. Lead faculty recruitment, development, and capacity building to enhance teaching and research excellence. Build strong academic-industry linkages and global partnerships to boost student outcomes and institutional reputation. Ensure compliance with accreditation and regulatory standards (UGC, AICTE, NAAC).
MDP Organizer
Various Organizations
2015 - Present
- Organized various Management Development Programs (MDP) including 'Fundamentals of Management for SSI & SME', sponsored by SIDBI and 'Sales Management & Closing Techniques' for Mittal Brothers sales team. Conducted more than 100 MDPs for Sales Managers and Sr. managers while working with Aviva Life Insurance Company and NIS Sparta.
Participant
Various Webinars and Conferences
2015 - Present
- Participated as panel member, jury member, session chair, and keynote speaker in several webinars and conferences, including AIMS J L Batra Best Research Paper, APAC News Network's Transforming Education and Skill Summit, and Higher Ed Tech Conference, among others.
Lecturer for Marketing Research and Doctoral Program Guide
American Business Management and Technology College, Zug, Switzerland
2025
- Worked as Lecturer for Marketing Research and guide for Doctoral Program for American Business Management and Technology College, Zug, Switzerland, through Jaro Education. 4 Students have completed their doctoral under my guideship.
Professor, Director
Dr. DY Patil B School
2018 - 2019
- As Director and Professor of Marketing at an institute under the Dr. D.Y. Patil Unitech Society—home to over 30 institutions and 300,000+ students—I led key functions including administration, academics, placements, and admissions. I initiated 20+ industry collaborations, established a Business Advisory Council, and launched an Office of International Affairs for global academic partnerships. I also set up an Entrepreneurship Cell and Incubation Center in collaboration with Aquakraft Inc. My focus on AI integration aims to build a future-ready, automated institute. Additionally, I taught marketing subjects and soft skills, while streamlining operations and strengthening corporate communications and institutional branding.
Professor, Director
Saibalaji Group of Institutes, IIMS
2010 - 2018
- As Director of the Saibalaji Group of Institutes, Pune—comprising three PGDM and MBA-granting institutes ranked among the top 60 B-schools in India—I led a 35+ member academic team, enhancing their competencies and subject expertise. Spearheaded strategic planning, aligning operations with long-term institutional goals. Established and strengthened corporate partnerships, leading to improved placements and internships, and collaborated with industry to co-create job-aligned curricula. Directed the admissions team in student engagement and mentoring. Implemented robust data systems for rankings and accreditations, while promoting a growth-oriented environment through formal and informal training programs.
Best Trainer, West Zone
Aviva Life Insurance Co Ltd
2009 - 2009
- Awarded Best Trainer in the West Zone for outstanding performance and training delivery.
Cluster Training Manager
Aviva Life Insurance Co India Ltd
2007 - 2007
- Managed all training requirements for Maharashtra and Goa, including budgeting and compliance. Supervised 10 trainers for the ROMG region. Provided sales and domain training to Advisors, Sales Managers, and Senior Managers.
Consultant, Soft Skill, Domain Trainer
NIS Sparta, A Reliance Group Company
2003 - 2007
- Worked as a Soft Skill and Domain Trainer in the rank of Manager, imparting domain and soft skill training to Sales Managers and Senior Managers. Clients included HUL, Maruti, Ford India, and Reliance Industries Ltd.
Branch Manager
Medsave Healthcare Ltd.
1997 - 2003
- Managed all activities related to administration, finance, marketing, HR, and the operations of the branch as Branch Manager.
Sales Manager
ICICI Prudential Life Insurance Co Ltd
1993 - 1997
- Managed all activities related to Policy administration as a Sales Manager. Supervised a team of 15 Executives.
Education Summary
The individual possesses an extensive academic background, highlighted by a Ph.D. in Marketing Management from Savitribai Phule Pune University and dual master's degrees with distinction in Management Science from IMED, University of Pune. Further demonstrating expertise, the individual has successfully completed advanced courses from prestigious institutions such as IIT Roorkee, University of Virginia Darden School of Business, and IIM Bangalore. Notably, they have served as a guide for doctoral programs at Swiss School of Management and Liverpool John Moores University, emphasizing their commitment to advancing knowledge and nurturing future scholars in the field of marketing and management.
Education History
Ph.D in Marketing Management
Savitribai Phule Pune University
2013 - 2016
Dissertation: A study of Inter relationship of Brand Image of Insurance Companies offering Mediclaim and Performance by their Third-Party Administrators in Pune City.
National Eligibility Test (NET )
UGC
2012 - 2012
PG DBM ( PG Diploma in Business Management )
IMED, University of Pune
1993 - 1995
Bachelor of Science( Chemistry) with 1st Class.
Fergusson College, University of Pune
1990 - 1993
Publications Summary
The publication portfolio includes a diverse array of scholarly contributions spanning conference papers, journal articles, and books, reflecting a profound engagement with emerging technologies, marketing, and consumer behavior. Notably, the papers on AI and ML in marketing were featured at prominent IEEE conferences, underscoring the integration of cutting-edge technology with business strategy. The research on blockchain’s impact on the visual arts highlights the author's interest in digital innovation, published in the Scopus-indexed "Shodh: Journal of Visual and Performing Arts." Furthermore, the author has examined strategic alliances in international relations through the lens of the Mandal Theory, enriching discussions at international conferences like INCON-XVIII. Additionally, studies on consumer psychology through various journal articles, such as the impact of digital advertisements, indicate a deep-rooted investigation into consumer engagement dynamics. The author also extends their expertise to editorial roles and book publications like "International Business Environment," published by SAN International, which further broadens the scope of knowledge dissemination in business education.
Published Works
AI and ML in Marketing: Enhancing Consumer Engagement and Personalization
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Mandal Theory and Strategic Alliances in International Relations
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Blockchain and the visual arts ecosystem: Disruptive impacts on digital art ownership, NFTs and creative economies
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Extending Up Growth Prospects in Electronic Sectors with Advances in AI and Data Science
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Online Retargeting Advertisements and Consumer Behavior
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Volume/Issue: 6
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Analysing How Marketing Management and Artificial Intelligence are used to Change Customer Engagement
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Examining the integration of artificial intelligence and marketing management to transform customer engagement
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A critical study of ancient texts and current management for commonalities in nurturing, inspiring, and leading workforce by example
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Recent Trend in Business Management and Social Sciences
Book Chapter person A Chapter has been written by me On AI in Marketing
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Publisher: San Publications
ISBN: Not specified
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Case Studies in Business Management
Book person Case: The Adani Hindenburg Saga: A case study
calendar_today Year not specified
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ISBN: 978-81-979197-9-4
Digital Transformation in management Education: Bridging theory and Practice
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Volume/Issue: 4
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Smart Model For Black Friday Sales Prediction
Conference Paper person Author not specified
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International Business Environment
Book person Editor of the Book
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Publisher: SAN International
ISBN: Not specified
Impact of Sex Appeal in Advertisement on Consumer Psychology with Reference to Personal Care Products
Journal Article person Author not specified
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Volume/Issue: 10s (2)
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Impact of Google AdWords on Consumer Buying Behaviour
Journal Article person Dr. Sandip Sane, Dhanashri Sanadkumar Havale, Archana Borde, Nivedita Ekbote, Anand A. Deshmukh
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Volume/Issue: Special issue 4
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ISSN: 1681-8997
Role of Artificial Intelligence in Management Education in India
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Volume/Issue: 4
Pages: 7-18
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Impact of Video AdFormats on YouTube on Consumer Behaviour
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Volume/Issue: Special issue 4
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ISSN: 1681-8997
Significance of Big Data Analytics for Organizational Effectiveness
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Volume/Issue: Special Issue-5
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Empirical Economics letters
Journal Article person Borde, Nivedita Ekbote, Anand A. Deshmukh
calendar_today Year not specified
Journal: Not specified
Publisher: N/A
Volume/Issue: Special issue 4
Pages: N/A
ISSN: 1681-8997
Significance of Big Data Analytics for Organizational Effectiveness
Journal Article person Borde, Nivedita Ekbote, Anand A. Deshmukh
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Volume/Issue: Special Issue 5
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Promotional Strategies Adopted by E Commerce Companies and Its Impact on Consumer Psychology
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Volume/Issue: 3
Pages: 2620-2634
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A Bouquet of Business Case studies
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Impact of surrogacy advertisement on consumer psychology
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Volume/Issue: 10s (2)
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Critical study on Mandal Theory of Kautilya's Arthashastra and modern geopolitical realism
Journal Article person Borde, Nivedita Ekbote, Anand A. Deshmukh
calendar_today Year not specified
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Publisher: N/A
Volume/Issue: 19
Pages: 4780-4787
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Taking advantage of Consumer Ethnocentrism: A Potential Strategic Tool
Journal Article person Borde, Nivedita Ekbote, Anand A. Deshmukh
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Volume/Issue: Special Issue 09
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Critical study on Mandal Theory of Kautilya's Arthashastra and modern geopolitical realism
Journal Article person Author not specified
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Volume/Issue: 19
Pages: 4780-4787
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Taking advantage of Consumer Ethnocentrism: A Potential Strategic Tool
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Volume/Issue: Special Issue 09
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Market Penetration Strategies to influence the level of Impulse buying for Electric Cars in India
Journal Article person Borde, Nivedita Ekbote, Anand A. Deshmukh
calendar_today Year not specified
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Volume/Issue: 8
Pages: 4304-4312
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Market Penetration Strategies to influence the level of Impulse buying for Electric Cars in India
Journal Article person Author not specified
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Digital India Programme and its impact in improving quality of life of citizens
Journal Article person Borde, Nivedita Ekbote, Anand A. Deshmukh
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Volume/Issue: 1 (VIII)
Pages: 511-518
ISSN: 2394 – 7780
Significance of Diversity and Inclusion on the Organizational Life with reference to MNCs in India
Journal Article person Borde, Nivedita Ekbote, Anand A. Deshmukh
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ISSN: 2394-5125
Older Consumers and their Need Recognition
Journal Article person Borde, Nivedita Ekbote, Anand A. Deshmukh
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Third Party Administrators and Brand Building
Book person Author not specified
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Publisher: Lap Lambert Academic Publishing
ISBN: Not specified
The Perception of Customers in choosing TPA
Journal Article person Borde, Nivedita Ekbote, Anand A. Deshmukh
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Investment strategy using Technical Analysis- A Case of Infosys
Journal Article person Borde, Nivedita Ekbote, Anand A. Deshmukh
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The Study on consumer perception- Third Party administrator
Journal Article person Borde, Nivedita Ekbote, Anand A. Deshmukh
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Love at Dalal Street
Book person Author not specified
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Publisher: Partridge Publication
ISBN: Not specified
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Certifications Summary
The certification portfolio showcases extensive expertise in business, marketing, and strategic management, enriched by prestigious credentials from top institutions. Notable achievements include certification from the University of Virginia's Darden School of Business in Artificial Intelligence in Marketing, with a commendable 89.5% grade, and multiple certifications from the University of Illinois at Urbana-Champaign through Coursera, highlighting advanced competencies in organizational design and corporate strategy. The foundational knowledge is further supported by advanced certifications from Indian Institutes of Technology (IIT) Roorkee and Kharagpur in domains such as business analytics, marketing research, and services marketing. This comprehensive array of certifications is underscored by lifelong accreditation in the UGC National Eligibility Test (NET), affirming a continuous commitment to academic and professional excellence in the field.
Certifications
Certification in Marketing Research and Analysis
IIT Kharagpur
National Eligibility Test (NET)
UGC
International Business
IIT Roorkee, NPTEL
Corporate Strategy
University of Illinois at Urbana-Champaign, Coursera
Certified Trainer on Fashion Retail Management
Indian Institute of Ahmedabad, India
Business Analytics & Text Mining Modeling Using Python
IIT Roorkee, Through NPTEL
Services Marketing: A Practical Approach
IIT Kharagpur
Strategic Management
IIM Bangalore, Swayam
Sales and Distribution Management
IIT Kharagpur, NPTEL
Designing the Organization
University of Illinois at Urbana-Champaign, Coursera
Channel Management and Retailing
IE Business School, Coursera
Executive Certificate Program in Marketing Analytics & Customer Valuation
Indian Institute of Management, Kashipur
Brand Management
IIM Bangalore, Swayam
Foundations of Everyday Leadership
University of Illinois at Urbana-Champaign, Coursera
Certified Trainer on Life Insurance Marketing and Research Academy (LIMRA)
LIMRA, UK
Artificial Intelligence in Marketing
University of Virginia, Darden School of Business, Coursera